[Vcsadirectors] GivingTueUCR: FY22 Giving Tuesday exciting updates and announcements!

[Genesis Gonzalez]

Hi Directors,

Please see below for updated information as it relates to Giving Tuesday. Remember, the deadline to participate in Giving Tuesday is Friday, Oct. 8. The deadline to submit your project page is Tuesday, Oct. 12. If you have any questions, email Kate Beach at kate.beach at ucr.edu<mailto:kate.beach at ucr.edu> or Arturo Rodriguez at Arturo.rodriguez at ucr.edu<mailto:Arturo.rodriguez at ucr.edu>.

Best,
GENESIS GONZALEZ (she/her/hers)
Communications Manager
Vice Chancellor for Student Affairs
University of California, Riverside
900 University Ave.
Hinderaker Hall
Riverside, CA 92521
Office: (951) 827-4635 | Mobile: (909) 217-6382 | Email: genesis.gonzalez at ucr.edu<mailto:genesis.gonzalez at ucr.edu>
Website: vcsa.ucr.edu

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*****

Good afternoon Colleagues,

We're sending out an updated GT ambassador toolkit which includes an important update to the language for our Trustee Student Support Challenge match. Please make a note of this change and ensure your communications are using this updated toolkit language.

Also, as a gentle reminder, please make sure to submit your GT project page ideas by next Tuesday, October 12th!

  *   Submit your request for a Giving Tuesday project page through this form<https://dayofgiving.ucr.edu/o/university-of-california-riverside/i/university-of-california-riverside-day-of-giving-idea>.
     *   The Office of Annual Giving will review all project page forms within 48 hours of submission and activate project pages accordingly.
  *   Once you are granted access to the Community Funded platform, you can begin to build your page(s)!
  *   We've attached the full instructions on how to submit your request for a Giving Tuesday project page in this email.

As always, thank you for your continued partnership! Please don't hesitate to reach out if you have any questions.

Best,
Marianne

From: Marianne Paek
Sent: Wednesday, September 22, 2021 6:39 PM
To: development at ucr.edu<mailto:development at ucr.edu>; Kristin Ann Seiler <kristin.seiler at ucr.edu<mailto:kristin.seiler at ucr.edu>>; Christine Anaya <christine.anaya at ucr.edu<mailto:christine.anaya at ucr.edu>>; Brock Cavett <brock.cavett at ucr.edu<mailto:brock.cavett at ucr.edu>>; Jeff Girod <jeff.girod at ucr.edu<mailto:jeff.girod at ucr.edu>>; Jules L Bernstein <jules.bernstein at ucr.edu<mailto:jules.bernstein at ucr.edu>>; Geovanny Perez <geovanny.perez at ucr.edu<mailto:geovanny.perez at ucr.edu>>; Carly N Garcia <carly.garcia at ucr.edu<mailto:carly.garcia at ucr.edu>>; Genesis Gonzalez <genesis.gonzalez at ucr.edu<mailto:genesis.gonzalez at ucr.edu>>; Devon Sakamoto <devon.sakamoto at ucr.edu<mailto:devon.sakamoto at ucr.edu>>; Lourdes Maldonado <lourdes.maldonado at ucr.edu<mailto:lourdes.maldonado at ucr.edu>>; Denise Davis <denise.davis at ucr.edu<mailto:denise.davis at ucr.edu>>; s2p at ucr.edu<mailto:s2p at ucr.edu>; Tamara Dee Thacker <tamara.thacker at ucr.edu<mailto:tamara.thacker at ucr.edu>>; Sesley Lewis <sesley.lewis at ucr.edu<mailto:sesley.lewis at ucr.edu>>; Adam Ryen Daniels <adam.daniels at ucr.edu<mailto:adam.daniels at ucr.edu>>; Shanon M Langlie <shanon.langlie at ucr.edu<mailto:shanon.langlie at ucr.edu>>; Kenyon Lee Whitman <kenyon.whitman at ucr.edu<mailto:kenyon.whitman at ucr.edu>>; Jamal J Myrick <jamal.myrick at ucr.edu<mailto:jamal.myrick at ucr.edu>>; Melanie Ramiro <melanie.ramiro at ucr.edu<mailto:melanie.ramiro at ucr.edu>>; Mark Manalang <mark.manalang at ucr.edu<mailto:mark.manalang at ucr.edu>>; Andrea Ortiz <Andrea.Ortiz at medsch.ucr.edu<mailto:Andrea.Ortiz at medsch.ucr.edu>>; Laura Riley <laurar at ucr.edu<mailto:laurar at ucr.edu>>
Cc: Marie Schultz <marie.schultz at ucr.edu<mailto:marie.schultz at ucr.edu>>; Emily Rankin <emily.rankin at ucr.edu<mailto:emily.rankin at ucr.edu>>; Jeff Kaatz <jeff.kaatz at ucr.edu<mailto:jeff.kaatz at ucr.edu>>; Nesha Crossman <nesha.s.crossman at ucr.edu<mailto:nesha.s.crossman at ucr.edu>>; Norelia Maldonado Huerta <norelia.huerta at ucr.edu<mailto:norelia.huerta at ucr.edu>>; Crystal J Sankey <crystal.gonzalez at ucr.edu<mailto:crystal.gonzalez at ucr.edu>>; Marianne Paek <marianne.paek at ucr.edu<mailto:marianne.paek at ucr.edu>>; Javier Alejandro Morales <javier.morales at ucr.edu<mailto:javier.morales at ucr.edu>>; AGstudent <agstudent at o365ucr.onmicrosoft.com<mailto:agstudent at o365ucr.onmicrosoft.com>>; Jennifer Anne Merrett <jennifer.merrett at ucr.edu<mailto:jennifer.merrett at ucr.edu>>; Kelly McGrail <kelly.mcgrail at ucr.edu<mailto:kelly.mcgrail at ucr.edu>>; Muneeza Tahir <muneeza.tahir at ucr.edu<mailto:muneeza.tahir at ucr.edu>>; Lily Barger <lily.barger at ucr.edu<mailto:lily.barger at ucr.edu>>; Lisa M Wilson <lisa.wilson at ucr.edu<mailto:lisa.wilson at ucr.edu>>; Ruben Fierro <ruben.fierro at ucr.edu<mailto:ruben.fierro at ucr.edu>>
Subject: #GivingTueUCR: FY22 Giving Tuesday exciting updates and announcements!

Good evening Colleagues,

The Office of Annual Giving is excited to announce that Giving Tuesday will be on November 30, 2021! Together we've made Giving Tuesday a record-breaking success each year, so we thank you for all your hard work. Let's make it a tradition to have the most successful day of giving once again!

October 4, 2021 will mark the launch of Beyond Brilliant, our first student-focused fundraising initiative which seeks to raise $50 million over the next five years for scholarships and graduate fellowships, experiential learning opportunities such as study abroad programs, and resources to enhance the health and well-being of students. Due to the launch of this new initiative, we are encouraging all student support focused organizations to participate in Giving Tuesday this year.

Additionally, we are excited to share that there is an extraordinary NEW opportunity that all student support focused organizations can take advantage of. Through the generosity of a lead donor and the UCR foundation board of trustees, a $5 million pledge has been made to create the first-ever Trustee Student Support Challenge Match. This means that every student support gift made of $5 or more, up to $500,000, will be matched dollar-for-dollar, doubling the impact for UCR students this Giving Tuesday! More details about this match can be found in the GT Ambassador Toolkit.

Below are a few key items to help you get started planning for this year's Giving Tuesday:

  *   Submitting Your Project Page:
     *   If you would like to participate in this year's Giving Tuesday event, please refer to the GT Project Page Submission Instructions document attached in this email.
     *   Please note that project page submissions are due by EOB on Tuesday, October 12, 2021.



  *   Ambassador Toolkit:

     *   The ambassador toolkit provides sample messaging for emails and social media content that you can incorporate into your own unit's messaging to promote Giving Tuesday. We encourage you to reach out to faculty, staff, donors, family, and friends of UCR to help promote your campaign and encourage others to participate in Giving Tuesday.
     *   Please ensure that your ambassadors do not post any Giving Tuesday content until Monday, November 22, 2021.



  *   Giving Tuesday Happy Hours:

     *   The Office of Annual Giving will be hosting virtual "Happy Hours" for any inquiries regarding setting up project pages, recruiting ambassadors, and offering any other "help desk" services. Please make sure to look out for the meeting invites via email in the following weeks. We can't wait to see you there!

If you have any questions, please feel free to reach out to our team at ag at ucr.edu<mailto:ag at ucr.edu>. We are here to answer any of your questions, assist with project pages, and help all campus partners who participate in #GivingTueUCR.

Let's make this the best Giving Tuesday yet!

Best,
Marianne

Marianne Paek
Associate Director of Annual Giving
University Advancement | University of California, Riverside
1955 Chicago Ave. Ste. 200
Riverside, California 92507

Office: 951-827-5614 | marianne.paek at ucr.edu<mailto:marianne.paek at ucr.edu>

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