[LOGOS] Logo fo Logos

Sun Apr 28 13:00:50 PDT 2024

I really like it--especially the speech balloon--but have 3 suggestions
related to function/aim (channeling my retired marketing manager Dad and
noting my near-sightedness and squinting I do at conferences reading
slides/posters):

1. A devil's advocate position about including "UCR" somewhere: it is
valuable from a branding perspective to explicitly associate the initiative
with our campus. Imagine presentation slides and posters of our work at
conferences or other events. Audience members would automatically know it
is an initiative to improve online discourse based out of our campus.
Without that, the logo is more akin to some initiative run outside of a
campus or that spans a number of institutions (e.g., a
cross-campus/cross-sector research network). It might even be misread for
an organization or association. Where to put it? Maybe a) the upper left
corner or b) even adding "@UCR" on the bottom left. Personally speaking, I
am part of a network based at UCSD with various UCSD affiliates/logos added
to the network's website. It makes it clear there is stuff going on at that
campus. Personally, I find UCR is rather weak on this front in terms of
outward identity of initiatives/centers. This helps towards that end by
explicitly saying, "IT'S HERE!"

2. Thinking about this logo and where it will appear (websites, slides,
posters), cursive writing can sometimes be hard to read (especially if it
is a part of a logo for slides or posters where such logos usually occupy a
small part of the canvas. Maybe a different font?

3. Regardless of #2, "Enhancing online discourse" should be bigger/bolder
and (ideally, to my eye) a different font from "Logos." I'm reading it now
on a big screen and still it doesn't jump out. I can imagine reading that
part from a distance.

Rich
_________________________________________________
Richard M. Carpiano, PhD, MPH
Professor of Public Policy
University of California, Riverside
School of Public Policy
900 University Avenue
Riverside, California 92521 USA

Office: 4157 Interdisciplinary South
Phone: 951-827-5405
E-mail: richard.carpiano at ucr.edu
Website: https://profiles.ucr.edu/app/home/profile/rcarpian
Twitter: http://www.twitter.com/RMCarpiano

On Sun, Apr 28, 2024 at 12:30 PM Diogo Ferrari via LOGOS <
logos at lists.ucr.edu> wrote:

> I like it.
>
> On Sun, Apr 28, 2024, 12:17 PM yue.dong--- via LOGOS <logos at lists.ucr.edu>
> wrote:
>
>> Great logo! Agree with others that adding UCR might limit the scope.
>>
>> On Sun, Apr 28, 2024 at 10:08 AM Benjamin Stewart via LOGOS <
>> logos at lists.ucr.edu> wrote:
>>
>>> Agreed w/Shaun:
>>>
>>>    - I like how "logos" overwrites the edge of the chat bubble: an
>>>    excellent touch
>>>    - I also vote for the tagline on the image: it's the best of the
>>>    other options—it's simple, has a great rhythm, and fits perfectly in the
>>>    space created by the g's tail; also, I feel that adding @UCR would
>>>    introduce unnecessary ambiguities (since our aim is to enhance discourse
>>>    way beyond UCR, the general, more expansive tagline is better).
>>>
>>> B
>>>
>>> On Sun, Apr 28, 2024 at 8:54 AM Shaun Bowler via LOGOS <
>>> logos at lists.ucr.edu> wrote:
>>>
>>>> well.. I’ll go first.. I like it a lot
>>>>
>>>> On Apr 27, 2024, at 2:28 PM, Emiliano De Cristofaro via LOGOS <
>>>> LOGOS at lists.ucr.edu> wrote:
>>>>
>>>> Hi Everyone,
>>>>
>>>> As mentioned on Slack <https://ucr-logos.slack.com/>, Michalis and I
>>>> have been working with a designer (Apostolos) on a logo for LOGOS (no pun
>>>> intended :)).
>>>>
>>>> What do you all think about this one?
>>>>
>>>> <image.png>
>>>> Also, what do you think about the tagline?
>>>>
>>>>    1. Enhancing online discourse (see above)
>>>>    2. Enhancing online discourse @UCR or @UCR Enhancing online
>>>>    discourse
>>>>    3. Just @UCR
>>>>    4. No tagline
>>>>
>>>> Thank you,
>>>>
>>>>
>>>>
>>>> --
>>>> Prof. Emiliano De Cristofaro
>>>> Computer Science and Engineering
>>>> University of California, Riverside
>>>> https://emilianodc.com
>>>> _______________________________________________
>>>> LOGOS mailing list
>>>> LOGOS at lists.ucr.edu
>>>> https://lists.ucr.edu/mailman/listinfo/logos
>>>>
>>>>
>>>> Shaun Bowler
>>>> Department of Political Science <http://politicalscience.ucr.edu>
>>>> UC Riverside
>>>> Riverside CA 92521
>>>>
>>>> co-editor British Journal of Political Science
>>>> <https://www.cambridge.org/core/journals/british-journal-of-political-science>
>>>>
>>>> BJPolS podcast
>>>> https://rss.com/podcasts/politicsinconversation/
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> _______________________________________________
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>>>> https://lists.ucr.edu/mailman/listinfo/logos
>>>>
>>> _______________________________________________
>>> LOGOS mailing list
>>> LOGOS at lists.ucr.edu
>>> https://lists.ucr.edu/mailman/listinfo/logos
>>>
>>
>>
>> --
>> Yue Dong
>> Assistant Professor,
>> Computer Science and Engineering Department,
>> University of California, Riverside
>> *https://www.cs.ucr.edu/~yued <https://www.cs.ucr.edu/~yued>*
>> _______________________________________________
>> LOGOS mailing list
>> LOGOS at lists.ucr.edu
>> https://lists.ucr.edu/mailman/listinfo/logos
>>
> _______________________________________________
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> https://lists.ucr.edu/mailman/listinfo/logos
>
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