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<DIV><FONT face=Arial size=2><SPAN class=695024816-05052008>Dear friends: You
are invited to a presentation on typography in proposals at 2 p.m. Tuesday, May
27, in Room 205-206 Engineering II. All faculty, staff, and students are
welcome.</SPAN></FONT></DIV>
<DIV><FONT face=Arial size=2><SPAN
class=695024816-05052008></SPAN></FONT> </DIV>
<DIV><FONT face=Arial size=2><SPAN class=695024816-05052008>We will be welcoming
Colleen Jolly from The 24 Hour Company, a consulting business in Washington, DC,
that specializes in graphics for proposals. Colleen and I will be making a
presentation on this topic the following Thursday at the 19th Annual Conference
of the Association of Proposal Management Professionals. The conference is in
Rancho Mirage this year, and Colleen agreed to come here the day before it
begins so we can practice together on a live audience. An abstract of the talk
is below. No RSVPs are required. </SPAN></FONT></DIV>
<DIV><FONT face=Arial size=2><SPAN
class=695024816-05052008></SPAN></FONT> </DIV>
<DIV><FONT face=Arial size=2><SPAN class=695024816-05052008><STRONG>If You Can
Read This, I Must Have Used a Legible Font</STRONG></SPAN></FONT></DIV>
<DIV><FONT face=Arial><FONT size=2><SPAN class=695024816-05052008>Mitch Boretz,
University of California, Riverside</SPAN></FONT></FONT></DIV>
<DIV><FONT><SPAN class=695024816-05052008></SPAN><FONT face=Arial><FONT
size=2><SPAN class=695024816-05052008>Colleen Jolly, The 24 Hour
Company</SPAN></FONT></FONT></FONT></DIV>
<DIV><FONT><FONT face=Arial><FONT size=2><SPAN
class=695024816-05052008></SPAN>What typefaces do you use when you write a
proposal? And why? In 2007, I was forced to examine these questions when the
National Science Foundation issued new guidelines for proposal submission that,
among other things, banned the use of my best friend, Times New Roman. Four
months later, NSF issued yet another set of guidelines restoring Times New Roman
and simplifying many other formatting requirements. My search for best practices
on fonts revealed that much of the received wisdom about typography on the
printed page may be obsolete in a world on-screen reviews and aging, squinting
reviewers. Even worse, most of the resources are more concerned with appearance
than functionality. What did I learn, what fonts did we switch to, did we switch
back, and was there any impact on win rates? The answers are not all black and
white.</FONT></FONT></FONT></DIV>
<DIV> </DIV>
<DIV align=left><FONT face=Arial size=2>* * * * *</FONT></DIV>
<DIV align=left><FONT face=Arial size=2>Mitch Boretz</FONT></DIV>
<DIV align=left><FONT face=Arial size=2>Bourns College of
Engineering</FONT></DIV>
<DIV align=left><FONT face=Arial size=2>(951) 827-7069</FONT></DIV>
<DIV align=left><FONT face=Arial size=2>mitch@engr.ucr.edu</FONT></DIV>
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